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B2B Podcasting Newsletter

IAB Tech Lab Announces New Podcast Measurement

Published about 1 year ago • 1 min read

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Listen Network is the first ads platform built specifically to drive IAB downloads for B2B Podcasts. Access advanced analytics and achieve your business KPIs.

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Hi there,

In today's newsletter, we feature:

  • IAB Tech Lab Announces New Podcast Measurement
  • 2024 Marketing Trends Report from Quill and Carney

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IAB Tech Lab Announces Podcast Measurement Updates For Public Comment

IAB Tech Lab unveils Podcast Technical Measurement Guidelines v2.2 - seeking public input to enhance metrics, improve ad transparency, and fuel growth in the podcasting industry. Get involved by March 23!

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2024 Marketing Trends Report from Quill and Carney

Quill and Carney released this data-driven marketing report with case studies, advice and marketing tools.

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At Content Allies we've used Listen Network to 10x our clients' podcast downloads, including Zendesk, Meta, Gusto Embedded, and The Altus Group.

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B2B Podcasting Newsletter

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