Listen Network is the first ads platform built specifically to drive IAB downloads for B2B Podcasts. Access advanced analytics and achieve your business KPIs!

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Digital Marketing with Neil Patel

On this episode of the Marketing Leadership podcast, Neil Patel, Co-Founder of Neil Patel Digital and New York Times best-selling author, joins Dots to discuss marketing trends, customer-centric approaches for brand building and insights on marketing podcasts effectively.

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What the Latest YouTube Updates Mean for Your B2B Podcast

YouTube's recent updates reveal promising developments for B2B podcasters.

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YouTube now utilizes machine learning to introduce interactive features aligned with video content. For example, prompts light up when a host says "subscribe," or “like” timed precisely with the relevant mention.

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This technology, though still in its initial stages, demonstrates YouTube's commitment to responsive design guided by user behavior data. As the platform expands these innovations, B2B podcasters could leverage prompts to highlight opt-ins, downloads or other calls-to-action.

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Beyond interactivity, YouTube has also upgraded accessibility, seeking functionality, and its interface - changes that benefit professional content. Enhanced control over video playback, including more precise seeking, caters to focused viewers. The updated video description layout better accommodates sections like chapter markers or links — helpful tools for long-form B2B videos.

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Moreover, the centralized “For You Tab" feature makes account and data access much more straightforward for creators. This simplifies podcast production and analytics on the platform.
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Finally, with smart TV penetration expanding viewer accessibility, YouTube has optimized its living room interface. As B2B creators consider YouTube as a syndication tool to expand reach, its improvements for larger displays carry strategic value. This emphasizes the need for high-quality, visually appealing content that is suitable for larger displays.

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Overall, YouTube's latest updates present a range of opportunities for B2B podcasts — enhancing interactivity, measurability and accessibility for professional audiences. As the platform continues developing, fueled by user feedback, it promises to unlock further potential for business podcasters.

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For the full updates, check out this video by Creator Insider.

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Descript’s New AI Action

Descript has added a new AI action that identifies and removes verbal clutter like filler words for clearer communication.

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At Content Allies we've used Listen Network to 10x our client’s podcasts including Zendesk, Meta, Gusto Embedded and The Altus Group.

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